Search engine evaluation is a lucrative way to earn money from home, but it is not easy to get a foothold in this business. Projects usually involve examining and analyzing advertising content, images, and text and then reporting in writing on specific aspects of the ads.
What You Need to Know About Web Search Evaluator Jobs
Search engines are run by complicated algorithms, but search engines are used by people. Search engine companies periodically need humans to check search results. Search evaluation is typically a work-at-home position that may go by many names — search evaluator, internet assessor, ads quality rater, or internet judge.
Google calls the jobs "ads quality rater." This is one of only a few home-based Google job opportunities. Other companies also hire for search evaluation positions, and many of them also work for Google.
Search engine evaluators give feedback to ensure that internet search results are comprehensive, accurate, timely and that they are spam-free and relevant to the searcher's intent. In essence, they are the human check on the complicated algorithms that search engines run.
To do this, the search engine evaluator must be familiar with the language and the culture of the local search engine user. These positions are a form of localization, so typically they are bilingual positions, but there are some openings for English-only search evaluators. A college degree is often required or at least desired. Typically the jobs are part-time, which may be on an independent contractor basis or as a temporary employee.
